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The level of growth expected in each individual asset class varies significantly, with some smaller or newer asset classes (e.g. private debt and natural resources) set for much sharper growth than the more established markets (e.g. private equity and hedge funds). As newer asset classes have emerged over time, primarily as offshoots of private equity, these smaller markets have attracted significant levels of investment from institutional investors. (For more information on these asset classes, see Lesson 4.)
Increased demand from investors has been the key driver of growth within the industry. No longer a choice reserved for a select group of sophisticated investors, alternative assets have grown to represent a significant portion of many institutional investor portfolios. The number of investors allocating capital to alternatives has grown from 3,500 in 2008 to more than 11,000 a decade later in 2018. A Preqin survey in 2018 found that 84% of investors plan to increase the amount of capital they commit to alternative assets over the coming five years. Industry growth is likely to continue well into the future.
Another key driver has been the expansion of emerging markets. Asia-Pacific, the Middle East, and Latin America – in particular Southeast Asia, China, India, and Brazil – are playing an increasingly important role both as a source of capital from investors allocating to alternatives, and as the focus of investment opportunities for fund managers looking to deploy capital.